Cultivation

Unlike most of the Ericaceae, it grows well in limy soils. It is best planted in a sheltered position due to its late flowering habit (see first paragraph). When grown as a tree rather than a multi-stemmed shrub, it is important to select one stem that becomes the main trunk, keeping any other basal sprouts pruned off. It prefers well-drained soil and only moderate amounts of water. The Strawberry Tree is naturally adapted to dry summers, though also growing well in the cool, wet summers of western Ireland. It is therefore useful for planting in areas with a dry-summer climate, and has become a very popular garden specimen in California and the rest of the west coast of North America. It is hardy in USDA Hardiness Zones 8 to 10. Pests include Scales and Thrips, and diseases include anthracnose, Phytophthora, root rot, and rust.

Synonyms include Unedo edulis Hoffm. and Arbutus vulgaris Bub.